Jul 21, 2020

New locations for ‘the new standard’ in public restrooms.

Amsterdam, July 21, 2020 Following the example of Madrid and Stockholm, the movement towards better public restrooms follows with Knokke-Heist, Antwerp, and a second major real estate company in Stockholm. These new location partners have also taken the opportunity to partner up with the Dutch branded company ONE HUNDRED restrooms. Offering a completely new approach to public restrooms, promoting health and well-being, and forging forward with answers that reflect the new public demand for the highest hygiene standards.

The opening of these new locations is the next big step for ONE HUNDRED as it starts to expand its program of development across Europe and in turn bring innovation to the restrooms offer. Launched and tested in both difficult and high traffic locations in Spain and Sweden for over a year with proven results, the company is now ready to scale up through multiple partner channels. “This is only the beginning of our European roll-out. The growth in locations shows that our concept is the most innovative solution in the market. For 2020 and 2021 dozens of new locations are scheduled.” according to Bram Gleichman, responsible for Business Development.

ONE HUNDRED restrooms offers premium paid public restrooms to high traffic locations like petrol stations, shopping malls and train stations. The multiple award-winning design is divided into different zones to spark a sense of hygiene and well-being throughout the restroom experience.
Every location is fully equipped with high-tech tools such as water flow meters, digital motivational mirrors, connected dispensers and smart payment systems.

Strategic partners Essity, Roca and Diversey – leaders in their sector – highly contribute to the hygiene, sustainability and innovation of the concept.

“Today the general public have to often accept what is available with varying degrees of offer in the service being given. This is where brand values count in setting a consistent standard, exceeding expectations, and creating memories, stories and relationships in the name above the door” says Marielle Romeijn, co-founder and Chief Brand Officer.

ONE HUNDRED strives to deliver an experience for people and their families who now expect more than just a toilet facility. Operational excellence is the key but as important are the people and systems behind the scenes to guarantee a high standard day in and day out.

“Feeling safe about the hygiene of public spaces is more important than ever. After all, hygiene and health go hand in hand. Our innovative and data-driven way of working ensures that we are in control and always at the forefront” says Andy Donaghy Chief Operational Officer, who previously worked for Shell Oil Retail in developing Global brand partnerships.

ONE HUNDRED, a Dutch company, offers premium paid public restrooms to high traffic locations like petrol stations, shopping malls and train stations. With a customer focused design ONE HUNDRED restrooms has a business model that offers advantages for all parties involved. On the one hand, the customer gets a well-being experience when using the facilities. On the other hand, the shopping mall, train station or petrol station that implements it, saves a substantial amount of costs on cleaning, repair and maintenance and a lot of headaches. ONE HUNDRED is supported by Essity, a global leader in hygiene and health; Roca, world leader in the production and marketing of bathroom products; and Diversey, a leading company in the supply of intelligent and sustainable solutions for cleaning and hygiene. For more information please visit:

Press contact:
ONE HUNDRED restrooms – Marielle Romeijn
0031 6 18 11 53 09



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