Feeling safe about the hygiene of public restrooms is more important than ever. After all, hygiene and health go hand in hand. The general public demands new hygiene standards as part of the new normal.
Hygiene wasn’t a liability before. It is now. Learn more about these new hygiene demands by ordering our free survey report
ABOUT THE SURVEY
After COVID-19, we anticipate people taking an even greater interest in their health and preventive well-being. Enabling health & hygiene solutions will definitely become more of a priority in any public location. To get a deeper understanding in changing customer attitudes ONE HUNDRED has initiated an online survey with 4546 participants in 8 countries in December 2020.
ONLINE OMNIBUS PANEL MSI-ACI
The survey has been conducted by MSI, using their omnibus panel. The digital questionnaire and data collection has been coordinated by survey provider initial concept, part of the MSI group.
In total 8 countries have participated in the online survey, with a minimum of 500 participants per country and a total of 4546 respondents.
OF THE STUDY
To understand current customers’ needs & expectations concerning hygiene of public toilets.
59% agree that public spaces such as train stations, petrol stations, shopping centers and municipalities give too little priority to the quality and hygiene of toilets.
53% have more confidence in the quality and hygiene of toilets if they are operated by a professional toilet/cleaning company.
55% feel safer in a public washroom if it is staffed continuously instead of regular cleaning visits.
67% think that broken parts in washrooms give me the impression that not enough attention has been paid to the quality and hygiene.
44% don’t mind paying 1 dollar, 1 euro, 1 pound for qualitative, clean toilet facilities.
For 31% a bad experience with the quality and hygiene of toilet facilities in a public space is a reason to visit this place less often or to stay shorter.
Spain, Italy and Germany are most engaged in the topic of new hygiene demands.
55% want or consider signing up for a loyalty program to access restrooms for free.
On average people are willing to pay 1.21 euro for clean, quality toilets.