Dutch scale-up ONE HUNDRED restrooms has officially opened its second Unibail-Rodamco-Westfield (URW) location: Parquesur Madrid. Bringing a new level of restroom experience to the shopping center. The brand aims to transform a routine visit into a moment of relief, refresh, and reload.
Together with URW, ONE HUNDRED already operates the restrooms in the La Vaguada shopping center. Spanish visitors may already be familiar with the innovative toilet concept from this shopping center, from MareMagnum in Barcelona, or from the ONE HUNDRED restrooms at major ADIF railway stations.
The collaboration reflects a shared vision: enhancing visitor comfort and redefining essential services as part of a modern retail experience. For ONE HUNDRED restrooms, the Parquesur opening represents both a strategic partnership and an opportunity to demonstrate how design and technology can improve public well-being.
At Parquesur, ONE HUNDRED introduces its full well-being concept, designed to promote comfort, hygiene, and self-care. Guided by the philosophy “relieve, refresh, reload,” the brand turns a simple restroom visit into a meaningful well-being moment.
The facility is designed with a focus on efficient water use, energy conservation, and long-term circularity. It offers a contactless environment ensuring maximum hygiene for visitors. A calming interior with warm lighting, soothing music, natural fragrances, and high-end finishes creates a premium atmosphere.
The Parquesur location brings together three well-being modules. Visitors can check in on their health in two ways: digitally and physically. The digital option, the IntelliProve face scan, provides a quick, contactless health check by analysing clinically validated biomarkers such as heart rate, stress, and sleep quality. For a more hands-on approach, the Keito health station acts as a physical scale, allowing visitors to monitor vital signs including blood pressure, BMI, and temperature. Alongside these, the hydration station by Made Blue offers filtered, chilled drinking water and, through its “one litre for one litre” model, supports clean water projects in developing countries.
The toilets are open during the mall’s opening hours and are located next to FNAC. The restrooms include separate areas for women and men, and a shared room for family use and accessible needs. A comfort crew member is present at all times to assist visitors and keep the facilities clean. Westfield Club members receive free access during the initial period to experience this new service.
