NEW HYGIENE
DEMANDS SURVEY

Feeling safe about the hygiene of public restrooms is more important than ever. After all, hygiene and health go hand in hand. The general public demands new hygiene standards as part of the new normal. Hygiene wasn’t a liability before. It is now. Learn more about these new hygiene demands by ordering our free survey report.

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ABOUT THE SURVEY

After COVID-19, we anticipate people taking an even greater interest in their health and preventive well-being. Enabling health & hygiene solutions will definitely become more of a priority in any public location. To get a deeper understanding in changing customer attitudes ONE HUNDRED has initiated an online survey with 4546 participants in 8 countries in December 2020.

ONLINE OMNIBUS PANEL MSI-ACI

The survey has been conducted by MSI, using their omnibus panel. The digital questionnaire and data collection has been coordinated by survey provider initial concept, part of the MSI group.

QUANTITATIVE
STUDY

In total 8 countries have participated in the online survey, with a minimum of 500 participants per country and a total of 4546 respondents.

MAIN OBJECTIVE
OF THE STUDY

To understand current customers’ needs & expectations concerning hygiene of public toilets.

PARTICIPATING COUNTRIES

AGE OF PARTICIPANTS
GENDER OF PARTICIPANTS
TOPLINE RESULTS
People with kids are more critical and pay attention to details.
In general women are more critical towards hygiene standards than men.

%

GIVE IT PRIORITY

59% agree that public spaces such as train stations, petrol stations, shopping centers and municipalities give too little priority to the quality and hygiene of toilets.

%

USE PROFESSIONALS
53% have more confidence in the quality and hygiene of toilets if they are operated by a professional toilet/cleaning company.

%

MAKE IT SAFE
55% feel safer in a public washroom if it is staffed continuously instead of regular cleaning visits.

%

KEEP IT AS NEW
67% think that broken parts in washrooms give me the impression that not enough attention has been paid to the quality and hygiene.
Younger age groups are more interested in additional health & well-being services.
In Europe health checks seem to be more popular whereas in the US well-being services are more prefered.

%

HYGIENE MATTERS
67% agree that the quality and hygiene of the toilets is a clear indicator for the general hygiene of a public space.

%

TO PAY IS OK
44% don’t mind paying 1 dollar, 1 euro, 1 pound for qualitative, clean toilet facilities.

%

THE COVID EFFECT
59% evaluate the presence of high-quality, hygienic toilet facilities in public spaces more critically due to COVID-19.

%

MAKE IT WORTH
For 31% a bad experience with the quality and hygiene of toilet facilities in a public space is a reason to visit this place less often or to stay shorter.
Older people are more critical and have a stronger need to feel safe.

Spain, Italy and Germany are most engaged in the topic of new hygiene demands.

%

TEMPERATURE CHECK
41% would use a temperature measurement in public toilet facilities when offered.

%

HEALTH CHECK
33% would use a health check in public toilet facilities when offered.

%

LOYALTY REWARD
55% want or consider signing up for a loyalty program to access restrooms for free.

CLEAN VALUE
On average people are willing to pay 1.21 euro for clean, quality toilets.
RETHINK THE FUTURE OF TOILETS
Interested in all findings from the survey? Order the free report for more details and insights about new hygiene demands and the effect on public restroom expectations.
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