The highway service station of the future.
Amsterdam, 19 September 2025 – This week Fastned and ONE HUNDRED restrooms celebrated the official opening of their first collab restroom concept at the newly opened dual-side highway service areas in Gentbrugge South and North. This launch kicks off the next step in their European collaboration, offering a completely reimagined highway experience focused on electric drivers’ well-being, comfort, and efficiency.
At the heart of this experience is the collab restroom concept: a new proposition developed by ONE HUNDRED restrooms for brands like Fastned that want to integrate the ONE HUNDRED high-end well-being experience into their own branded environments. The co-designed restrooms enhance the customer experience and reinforce the visual identity of Fastned at the same time.
Global research of Deloitte1 shows that people charging their vehicles seek high-quality amenities to make the most of their waiting time. Fastned and ONE HUNDRED are addressing this need with future proof restrooms that provide a comfortable and reviving break during charging.
“At Fastned, we build fast charging stations for people,” says Luuk Valk, Head of Retail Development & Retail Operations at Fastned. “Because people on the road need more than just a charged battery: they want good food, drinks, clean restrooms, and a place to relax. Our goal is to become the go-to stop for everyone traveling, whether you’re driving an EV or not.”
“That’s why we partnered with ONE HUNDRED restrooms. Their innovative and hygienic facilities perfectly align with our ambition to set a new benchmark along the road. Together, we offer a complete experience where quality, comfort, and hospitality come first.”
“We want drivers to see our stations as a destination worth stopping for not only to recharge their car, but also to recharge themselves. With ONE HUNDRED restrooms onboard, our stations go beyond being just a pit stop. They become a place where travellers can truly refresh and continue their journey energized.”
In collaboration with design studio Desarc, ONE HUNDRED created a tailor-made concept that blends the distinctive ONE HUNDRED well-being design with Fastned’s iconic identity. Signature features include fresh blue/wood colours, custom Fastned lighting and coat hooks shaped like the Fastned logo. The new concept includes innovative modules such as a mini vending with fresh-up items for travellers, a digital face scan developed with Belgian health tech company IntelliProve2 offering insights into stress levels and overall well-being, ONE HUNDRED’s smart urinal that monitors hydration, key for safe driving, as well as a shower, baby changing station and accessible toilet facilities.
Upon entering the restrooms through the turnstile, visitors receive a voucher worth €0.50 to use on their next food or beverage purchase in the Fastned shop, the perfect way to recharge during their journey.
“The collab concept represents a powerful blend of our shared missions: to enhance well-being and support a smooth, stress-free journey,” says Mariëlle Romeijn, Co-founder and Chief Brand Officer of ONE HUNDRED restrooms. “With the new Fastned restrooms, we are proving that a restroom stop can be a moment of care, innovation, and new energy.”
Fastned’s Gentbrugge areas are the first in Europe designed exclusively for electric vehicles. With 16 ultra-fast charging points on each side of the E17 highway, these sites can serve up to 1,000 electric vehicles per day, including trucks. The goal: make charging not just fast, but part of a premium travel experience.
Looking ahead, Fastned has 24 more sites in Belgium under development, three of which are already under construction. ONE HUNDRED restrooms will be a key well-being partner at all large service stations in this growing network. The partnership between Fastned and ONE HUNDRED will launch with new facilities at charging stations in Belgium and the Netherlands.
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For more information, please contact:
Mariëlle Romeijn Co-founder and Chief Brand Officer at ONE HUNDRED restrooms via:
+31618115309 or
marielle.romeijn@onehundredrestrooms.com
