Fastned Gentbrugge: The best of two brands in one restroom experience
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Highway service station
Gentbrugge North and South, Belgium
Fastned
Collab in-store concept
Unisex, disabled/family, shower room
100+
38.8 m2
9.4 out of 10
HOW IT ALL STARTED
Fastned, the market leader in electric charging and known for its innovative and sustainable approach, was developing a completely new concept for highway charging stations. For this new generation of flagship locations, they were looking for a restroom partner who shared their vision: forward-thinking, sustainable, and focused on delivering a great visitor experience. From the very beginning, there was interest in collaborating with ONE HUNDRED on a European concept. For us, it immediately felt like a good match. Fastned is building the future of mobility, and we are building the future of well-being restroom breaks on the go. This made us very eager to work with Fastned.
THE CHALLENGE
Fastned set out to create a completely new experience along the highway, fresh, modern, and aligned with their next-generation shop concept. They were looking for a restroom experience that matched this disruptive vision while still delivering the quality standards ONE HUNDRED is known for. The proven success of ONE HUNDRED made us the preferred partner, but our signature design was not ideal for the Fastned case.
At that moment, we did not yet have a solution in our portfolio that allowed both brands to come together in a distinctive design. We explored several routes, from white-label to powered-by concepts, but none of these aligned with our ambitions and well-being vision. We wanted a solution where the strengths of both brands would merge into something completely new, setting a new standard.
THE SOLUTION
Together with Fastned, we developed a new approach: ONE HUNDRED Collab. A concept where two brands join forces, blending the well-being vision of ONE HUNDRED with the bright, bold visual identity of Fastned. This collaboration resulted in a completely new design language, creating a unique restroom experience tailored for Fastned’s flagship locations.
To bring this vision to life, we worked closely with Fastned’s design agency Desarc, our own creative partner We Want More Studio and our construction partner Culi-Nova. Together, we shaped a concept that feels both fresh and future-proof.
We also introduced several well-being innovations designed specifically for the Fastned experience, such as a digital face scan that helps drivers understand their stress levels while on the road, and a mini vending unit with useful on the go essentials.
THE IMPACT
The outcome of this collaboration exceeded all expectations. The new restroom concept immediately drew positive attention, from international media coverage to enthusiastic reactions from visitors, who rewarded the location with an impressive 9.4. The Fastned team expressed great satisfaction with both the process and the result, confirming that the co-created approach truly delivered on its promise.
As always the strength lies in the close partnership and the shared ambition to create something that genuinely improves the visitor experience. Together, we shaped a concept that brings comfort, hygiene, and well-being into a fast-paced environment.
It became a project that not only raised the standard for highway restrooms, but also showed what is possible when two innovative brands come together. We even created a short documentary to celebrate the collaboration and the journey behind it.
THE FUTURE
Our European collaboration with Fastned is continuing to grow, building on the success of the first flagship location. We are already preparing the next sites in Europe, including a location in the Netherlands and one between Brussels and Luxembourg. Both will open in 2026.
Each new step expands the network and strengthens our shared ambition to redefine the highway experience. Together, we are creating a series of innovative highway charging locations where visitors can recharge, both their cars and themselves.
“At Fastned, we build fast charging stations for people. Because people on the road need more than just a charged battery: they want good food, drinks, clean restrooms, and a place to relax. We want drivers to see our stations as a destination worth stopping for not only to recharge their car, but also to recharge themselves. With ONE HUNDRED restrooms onboard, our stations go beyond being just a pit stop. They become a place where travellers can truly refresh and continue their journey energized.”
“The collab concept represents a powerful blend of our shared missions: to enhance well-being and support a smooth, stress-free journey. With the new Fastned restrooms, we are proving that a restroom stop can be a moment of care, innovation, and new energy.”
