ONE HUNDRED LAUNCHES NEW BRAND CAMPAIGN “MOMENTS MATTER”

Today ONE HUNDRED restrooms launches the new brand campaign ‘moments matter’, which links the restroom break with the increasing need of people to take control of their well-being. With this campaign, ONE HUNDRED positions itself as an enabler that encourages people to claim more moments for themselves. The new campaign invites people to make every moment count, giving a new meaning to a toilet break in public spaces: from a moment of stress to a moment of well-being.

The new campaign invites people to make every moment count, giving a new meaning to a toilet break in public spaces: from a moment of stress to a moment of well-being.

“A visit to the toilet is a natural moment that you can use during the day as a reset moment. A microbreak of just 90 seconds in which you breathe consciously or do a simple exercise can already make a big difference in your day. Research also shows that three-quarters of the population are interested in digitally monitoring their own health . New technologies such as interactive mirrors and smart toilets make it possible to turn a toilet visit into a moment of self-care. In the toilet visit of the future, relaxation and lifestyle management come together,” says Marielle Romeijn, co-founder of ONE HUNDRED restrooms.

ONE HUNDRED is a first mover in linking restroom breaks to the future of lifestyle management, by offering smart solutions and services in the field of health and well-being. Since the launch in 2018, the health check and the hydration station have been part of the offer. In recent years, several innovations in the field of well-being have been added. In the coming years, ONE HUNDRED will focus even more on achieving their vision together with new partners.

The scale-up has built a strong brand position over the last 5 years by offering a unique approach to design and architecture that customers associate with clean, safe, relaxing, hygienic washrooms that promote a sense of well-being. The multi award winning design is very well received as “the new standard” in public toilets. ONE HUNDRED is currently active in four countries and has an ambitious growth plan for the coming years.

The ‘moments matter’ campaign will run online and on social channels from today.

Dynamic Code enters into a partnership with ONE HUNDRED restrooms

Dynamic Code begins a collaboration for the distribution of self-sampling tests with ONE HUNDRED restrooms, an innovative Dutch public toilet scale-up. ONE HUNDRED restrooms is a European player that has developed a completely new concept for public restrooms in high traffic locations, for example shopping centers, redefining a toilet visit to a moment of relaxation and well-being. In addition to hygienic toilets, ONE HUNDRED restrooms offers health and well-being services and health-related products. This is where Dynamic Codes comes in with its self-sampling tests.

The self-sampling kits are available to the visitors of the Gallerian mall in the heart of Stockholm at ONE HUNDRED restrooms. There, visitors can buy the 5 most popular tests for: sexually transmitted diseases, candida and bacterial vaginosis, urinary tract infection and a DNA nutrition test for diet. Customers can take the test at ONE HUNDRED or at home and send it to the lab where it is analyzed. Within a few days they receive the result online, together with a medical recommendation.

“It is exciting to be part of the offer when a completely new type of player establishes itself on the market. We hope to be able to meet even more customers in a completely new environment and thus continue to be an important piece of the puzzle in the care landscape and give people a safe diagnosis”, says Louise Nylén, CEO of Dynamic Code.

We offer the new standard in public restrooms by creating an environment that is more than just toilets. We want to empower our customers to live a healthy life. Self sampling tests provide insight and control of your own health. Therefore, Dynamic Code’s products fit well into our offer and we are happy to be able to offer our visitors these.”, says Marielle Romeijn, co-founder and Chief Brand Officer at One Hundred Restrooms.

The collaboration between ONE HUNDRED and Dynamic code aims to offer self-test kits in the future at as many ONE HUNDRED locations in Europe as possible. In the course of 2023, it is expected that new locations in Sweden will be opened with a self-test vending as additional service.

 

About ONE HUNDRED restrooms

ONE HUNDRED restrooms is a Dutch company, co-founded by entrepreneurs who were previously involved in the successful European roll-out of 2theloo. ONE HUNDRED restrooms wants to change a toilet visit at petrol stations, train stations, shopping centers and other high traffic locations from a stressful experience to a moment of well-being. Next to a modern interior in which hygiene and comfort are central, the location is equipped with interactive modules aimed at well-being of visitors. ONE HUNDRED’s strategic partners: Roca, Essity and Diversey, are known for their pioneering role in innovation and sustainability. ONE HUNDRED restrooms is a smart restroom concept; data and technology play a central role in the visitor experience and intelligent operational processes. ONE HUNDRED restrooms is on the verge of a large European roll-out with various operational partners.

About Dynamic Code

Dynamic Code offers smart diagnostic and healthcare testing solutions. Most of our products are based on rigorous DNA technology that is utilised in both traditional health care and for customers. You can easily order any of our testing kits online, where you can quickly and effortlessly take them anywhere you are. The tests are then analysed in our laboratories, whereupon your results can be retrieved via a safe code on our website in just a few days. Your results can be accessed safely, securely, and with complete anonymity. We also offer subsequent care solutions and various treatment options via our digital healthcare providers. The whole process could not be any smoother.

ONE HUNDRED restrooms starts toilet revolution with smart urinal

ONE HUNDRED restrooms, the Dutch scale-up, has entered a partnership with the Spanish tech start-up Kamleon to make people aware of the importance of drinking enough water, by means of a hydration tracker. This makes ONE HUNDRED the first public toilet concept in the world to offer a smart urinal.

The smart urinal that automatically measures the hydration level when in use will be available to visitors of Barcelona Sants train station as of today. The innovative system
measures hydration non-invasively via the urine, analyzing various parameters. The user will see the result on a screen installed above the urinal after a few seconds. The smart
technology is integrated into an existing product of Roca, strategic partner of ONE HUNDRED. The solution has been extensively tested in 2021 through multiple pilots in different centers such as the Geriatric Day Hospital of the Hospital de Mar in Barcelona, as well as in the French Olympic Training Center in Font Romeu (France), with optimal results. “The collaboration with ONE HUNDRED is the start of the future where health tracking becomes part of your daily routine”, says Jordi Ferr  Albiol, CEO of Kamleon.

The goal of the new service is to raise public awareness of the importance of adequate water intake to improve well-being and health and prevent potential illnesses related to
lack of hydration. Up to 75% of the European population don’t drink the recommended daily amount of water. Especially when on the go. Dehydration decreases physical
performance, causes moodiness, negatively affects cognitive performance, decreases productivity, and can cause headaches or migraines. Many people do not drink enough
water when they are on the go, either because they avoid using public toilets due to a lack of hygiene or because they do not have water with them. “It is time for a toilet revolution, in which a visit to the toilet becomes a moment of well-being instead of a moment of stress. This innovation developed by Kamleon fits our vision perfectly”, says Marielle Romeijn, co-founder of ONE HUNDRED restrooms.

Both the smart urine analysis and the hydration station are free services that ONE HUNDRED offers as part of the paid toilet visit. Other well-being services available for visitors are a health check – which measures, among other things, blood pressure, heart rate, BMI and oxygen saturation in the blood – a shower room, non-touch technology, a baby care room and interactive mirrors with well-being tips.

Kamleon is currently working on a new model of a smart urinal for women and is exploring the possibility of optimizing the service by analyzing other parameters. The collaboration
between ONE HUNDRED and Kamleon aims to offer the smart hydration check in the future at as many ONE HUNDRED locations in Europe as possible for both men and
women. In the course of 2023, it is expected that visitors of TotalEnergies stations in the Netherlands, shopping malls in Belgium and Stockholm and all new locations with ONE
HUNDRED presence, will also be able to measure their hydration level during a toilet visit.