IMPACT REPORT 2023

Today we launch our annual impact report 2023. In the report we show where ONE HUNDRED stands with regards to sustainability and which developments we have initiated in the areas of well-being, CO2 reduction, smart technology and the lifespan of our concept. We are proud that most of our partners and suppliers already prioritise sustainable practices. Step by step we improve our positive impact together.

We believe that a sustainable future is not only essential for the world, but also for our team, visitors, suppliers, partners, and investors. The report provides an overview of all initiatives implemented by ONE HUNDRED in 2023 to get closer to the goals for 2030:

  • inspiring and enabling 1 million visitors to improve their well-being
  • 55% reduction in overall carbon footprint per visitor
  • 50% increase in lifetime of our restroom locations

Working with an impact strategy fully aligns with our mission to make a positive impact on the world. Each year we will gain a better understanding of the impact of our concept and the areas that need attention to work towards a more sustainable future.

 

 

Learn more about our sustainability journey:

ONE HUNDRED’S INNOVATIVE WELL-BEING TOILET HUB IN HOOG CATHARIJNE

A NEW DIMENSION OF COMFORT: ONE HUNDRED’S INNOVATIVE WELL-BEING TOILET HUB IN HOOG CATHARIJNE

Transforming stressful toilet visits into a well-being boost 

Utrecht, Wednesday the 10th of April 2024 – Today, during Dutch Health Week, the official opening of the ONE HUNDRED restrooms hub in the Netherlands’ busiest shopping centre: Hoog Catharijne took place. The restroom concept offers free well-being services in addition to a comfortable toilet experience. The mission of the Dutch scale-up is to change a toilet visit in public spaces from a stressful moment to a well-being moment for yourself. 

The toilets were officially opened by unveiling ‘the ONE HUNDRED moon’ by Rinus Griep, Shopping Centre Director of Hoog Catharijne, together with Mariëlle Romeijn co-founder and Chief Brand Officer of ONE HUNDRED restrooms. Following partnerships with Maremagnum, L’Esplanade, and Alexandrium, Hoog Catharijne marks the fourth shopping mall collaboration for ONE HUNDRED with Klépierre.

Well-being services

Visitors enter the reload zone where they can immediately access a range of free well-being services, including a health check that measures blood pressure, BMI, and temperature, among other metrics. The drinking water tap provides complimentary chilled and filtered water, with an option for visitors to make a small donation to water projects in developing countries, in collaboration with Made Blue and Roca’s We Are Water initiative. Exclusively at Hoog Catharijne, ONE HUNDRED introduces an AI selfie check kiosk that conducts a facial analysis. This ‘selfie check’ offers insights into various skin features such as pigmentation, pores, redness, and wrinkles.

The goal of all well-being services is to promote awareness of physical and mental fitness. Upon entering, one immediately notices the impressive vending wall offering self-tests. ONE HUNDRED has established an exclusive partnership with Vivoo for these self-tests; they create urine tests with the mission of enabling individuals to take charge of their own well-being. By regularly testing and tracking their results in the Vivoo app, users can gain insights into their body’s needs and receive personalised nutritional and lifestyle recommendations. The Vivoo range includes a comprehensive test that analyses urine in 9 different areas, along with 4 separate tests (Vitamin C, protein, hydration, and vaginal pH), each comprising 30 urine strips.

On behalf of ONE HUNDRED, MSI Consultants carried out a study to explore the need among the Dutch population aged 18 and over to gain more control over their own well-being and health. The study found that 47% of individuals aged 18-35 wish to take more control of their well-being and health by focusing on mental/emotional health. Additionally, the survey gained insight into which health aspects are considered for self-testing; cholesterol, vitamins and minerals, fatigue, and bowel function were most frequently mentioned. Based on these findings, ONE HUNDRED also formed a partnership with The Medical Tester, a company that sells CE-certified self-tests aligning closely with the survey results.

Toilet concept 

The sense of well-being is amplified by indirect lighting, a unique aroma, comfortable furnishings, and soothing music. Within the toilet cubicles, visitors can enjoy mind-boosting music from the meditation and mood music app, Sines. Additionally, the restrooms are equipped with touchless solutions and water-saving flush systems. Special tactile communication is utilised for those who are visually impaired.

The comfort crew is present during opening hours to welcome visitors and ensure the restrooms are continuously clean. ONE HUNDRED also provides a separate room for disabled guests, a family room equipped with a children’s toilet and play area, and a nursery where infants can be changed, cared for, and fed (including a microwave) in a calm and serene environment.

Visitors to ONE HUNDRED pay €1 for their toilet visits, which not only grants them access to all well-being services but also entitles them to discounts at Cinnabon, Manneken Pis, Salsa Shop, or Schuttevaer. From April to June 2024, Hoog Catharijne Premium members will enjoy a 50% discount. Additionally, visitors will find further benefits revealed through scanning the QR code on their voucher. Beyond the paper voucher benefits, scanning the QR code on their ticket provides customers with exclusive access to a shop featuring attractive well-being retreats and offers throughout the Netherlands.

“Our concept is designed to add as much value as possible for the visitor, making a visit to ONE HUNDRED a very good deal. Our high ratings and rapid growth in Europe show that this formula works,” says Bram Gleichman, co-founder and Chief Commercial Officer  of ONE HUNDRED restrooms.

FIRST ONE HUNDRED RESTROOMS AT MULTIFUNCTIONAL HIGHWAY HUB NOW OPEN

A moment of relaxation for visitors of BRIER59 

Geffen, Friday 15th of December 2023 – Today ONE HUNDRED celebrated the opening of their future-proof concept at an iconic location in the south of the Netherlands with stopping power: BRIER59. 

STEIN is the developer of this hub which is located at the A59 and offers a mix of restaurants, electrical charging facilities and modern (flex) offices. Everyday more than 100.000 highway users drive these roads between ‘s-Hertogenbosch and Oss. 

The ribbon was cut by Sjon Reijers of Stein Investment Group and Anne Moeskops of ONE HUNDRED restrooms: “ONE HUNDRED aims to make every restroom visit a 5 minute well-being boost for the customer. Being part of this innovative ‘energy hub’ fits our vision perfectly.” 

The new restroom facilities at BRIER59 will offer the visitors a moment of well-being through soothing music, indirect lighting, a pleasant scent and the comfortable interior. Next to this the toilets will be fully equipped with state-of-the-art technology with contactless solutions and water-saving flushing systems. Visitors of ONE HUNDRED pay for their toilet visit, in return they can get discounts at the restaurants. Also a health check (e.g. temperature, blood pressure, BMI) is included in the ticket price. 

The restroom facilities are accessible during the opening hours of BRIER59.

OPENING L’ESPLANADE SHOPPING SECOND BIG STEP IN EUROPEAN PARTNERSHIP WITH KLÉPIERRE

ONE HUNDRED CELEBRATES SECOND BIG STEP IN EUROPEAN PARTNERSHIP WITH KLÉPIERRE

L’Esplanade shopping opens new  ONE HUNDRED restrooms

Louvain, Friday 20th of October 2023 – Today ONE HUNDRED restrooms opened the doors of their new premium restrooms in L’Esplanade shopping centre, an innovative mall with more than 130 retail shops and 7 million annual visitors. The future proof toilet concept offers visitors of the mall a moment of relaxation. For ONE HUNDRED, this is the second Klépierre mall and the first one in Wallonia, Belgium.

To officially open the restrooms the ribbon was cut by Brieuc Smits-Ghiste shopping centre manager of L’Esplanade at Klépierre and Bram Gleichman co-founder & chief commercial officer of ONE HUNDRED, together with the comfort crew members of the restroom company. They will be permanently present at the restrooms to make sure the hygiene level is continuously retained.

Pierre-Etienne Alline, Group HEAD of Mall Director of Klépierre, said: “After the successful inauguration in Maremagnum Barcelona, we are proud we can also enhance the customer experience in L’Espanade shopping through the innovative and sustainable solution of ONE HUNDRED”.

The purpose of ONE HUNDRED restrooms is to change the concept of the “toilet break” in high traffic places such as shopping centres, train stations or highway service stations. It aims to turn a moment that is sometimes stressful due to a lack of adequate hygienic conditions into a moment that matters. It also aims to contribute to the prevention of potential health conditions. With the slogan “relieve, refresh and reload”, ONE HUNDRED aims to make every visit to the restroom a 5 minute well-being boost for the customer.

The new restroom facilities in L’Espanade will be fully equipped with state-of-the-art technology with contactless solutions and water-saving flushing systems. Visitors of ONE HUNDRED pay for their toilet visit, in return they get well-being services and discounts in selected shops at the mall. The toilets are accessible during the opening hours of the shopping centre.

Mobile comfort hub gold winner MUSE Design Awards 2023

ONE HUNDRED wins gold MUSE design award

Amsterdam, Monday 16th of October 2023 – We are pleased to announce that the ONE HUNDRED mobile comfort hub has been crowned as a 2023 MUSE Design Awards Gold winner within the Architectural Design – Pop-Ups & Temporary category.

The MUSE Design Awards is an international competition that aims to advance the appreciation of great design and designers. They believe in the power of design to inspire, transform, and change the world, and the awards are a platform to celebrate this. The MUSE Design Awards has a broad spectrum of categories, ranging from interior and architectural design to product and fashion design.

Within 6 months after introducing its mobile comfort hub in Knokke-Heist, Belgium in July 2023, ONE HUNDRED has already secured its first recognition in the Pop-Ups & Temporary division of the MUSE awards.
This is because the mobile comfort hub offers a unique combination of premium restrooms in a mobile container. Visitors of the mobile comfort hub experience a moment of well-being through soothing music, indirect lighting, a pleasant scent and the comfortable interior. In addition, there is a full-time presence of the comfort crew, so that the toilet facilities are kept clean at all times.

The entry was judged by an esteemed panel of internationally recognized design professionals. The judges evaluate the submissions based on criteria like creativity, form, function, and what kind of impact the design has on the community or the industry.

Multiple award-winning
The Grands prix du design award isn’t the first recognition for the ONE HUNDRED restrooms project, designed by WeWantMore studio from Antwerp. The design for retail, transport hubs and higway service stations has been awarded in 2019 with a Silver A’Design award, a platinum MUSE design award, an iF design award in 2020, a Platinum Grand Prix and a golden ADC Award in the Public Building Interior Design Built category beginning of 2023.

The design concept of ONE HUNDRED is created by WeWantMore, a Belgium based award winning design studio, founded in 2006, focusing on graphic, interior and experiential design. Based on the original design of WeWantMore, Culinova and ONE HUNDRED have created the mobile hub solution.

KISTA GALLERIA IMPROVES CUSTOMER EXPERIENCE WITH NEW RESTROOMS

ONE HUNDRED opens two innovative restroom hubs at popular Citycon mall

Stockholm, Wednesday 30th of August 2023 – This morning two ONE HUNDRED restroom hubs opened at the Kista Galleria shopping centre, one of Sweden’s largest and most visited shopping centres. The future proof toilet concept offers visitors of the mall a moment of relaxation. For ONE HUNDRED, this is the second Citycon location, the third site in Stockholm and the seventh in Sweden.

The toilets were opened by the asset manager of Citycon Jesper Holmström and co-founder & chief commercial officer of ONE HUNDRED, Bram Gleichman. The new well-being restrooms offer hygiene, comfort and permanent attendance of a comfort crew at Kista Galleria. Citycon aims to improve the quality of all its facilities, including the restroom services, by prioritising the visitor experience in its large 58,200 m2 retail space.

Jesper Holmström, asset manager of Citycon says: “We want to be able to offer a better and more pleasant customer experience through our new paid toilets, which are designed and operated by ONE HUNDRED restrooms. These are toilets of the highest standard and a reinforcement of the service in the mall. In addition, they are staffed, which further strengthens the experience.”

Bram Gleichman, co-founder and CCO of ONE HUNDRED explains: “We are proud of our partnership with Citycon. We share the same values and it is a big compliment to our team that we can now open the second shopping mall with them in Stockholm. It’s lucky number seven in Sweden and we can’t wait for more to come”.

The aim of ONE HUNDRED restrooms is to change the concept of the “toilet break” in high traffic places such as shopping centres, train stations or highway service stations. It aims to turn a moment that is sometimes stressful due to a lack of adequate hygienic conditions into a moment that matters. It also aims to contribute to the prevention of potential health conditions. With the slogan “relieve, refresh and reload”, ONE HUNDRED aims to make every visit to the restroom a 5 minute well-being boost for the customer.

The new restroom facilities in Kista Galleria are both located on the ground floor. The first and bigger one is close to food court M.E.E.T.. This restroom hub has a toilet area for women, another for men and the other services include the disabled and baby change room, a nursery room and health check station. The second toilet unit is located next to MAX and contains most of the above named services except the nursery room and the health check station. The restrooms will be fully equipped with state-of-the-art technology with contactless solutions and water-saving flushing systems. Visitors of ONE HUNDRED Kista Galleria pay for their toilet visit. In return they get well-being services and discounts in selected shops at the mall. The toilets are accessible during the opening hours of the shopping centre.

Entrance ONE HUNDRED Kista Galleria Stockholm
restroom area ONE HUNDRED Kista Galleria
restroom area ONE HUNDRED Kista Galleria
restroom area ONE HUNDRED Kista Galleria