CIRCLE K AND ONE HUNDRED RESTROOMS LAUNCH PARTNERSHIP
INTRODUCING THE FIRST FOWARD-THINKING RESTROOM CONCEPT IN DENMARK
Amsterdam/Copenhagen, 4th of October 2024 – Circle K Denmark and ONE HUNDRED restrooms have joined forces to elevate the standard of restrooms at one of the largest highway service stations of Circle K in Denmark. The two leaders in their respective fields have come together to provide value to their visitors.
Following launches in Sweden, Belgium, the Netherlands, and Spain Denmark will be the next market to adopt the premium restrooms. This collaboration with ONE HUNDRED positions Circle K as the first brand in Denmark’s mobility industry to choose for a new smart and forward-thinking restroom solution.
“At Circle K, we’re committed to offering our customers a great break on the go. We will be investing in upgrading some of our restrooms to enhance the customer experience, alongside offering a lounge area and quality food options. As customers spend more time at our stations, particularly with our growing EV infrastructure, we aim to make each stop a pleasant and relaxing break. As part of our ambition, we have embraced the ONE HUNDRED concept and launched a pilot restroom at Nordhøj Køge. We look forward to receiving customer feedback and insights that will help us continuously improve our restroom offering in the future”, says Jacob Pedersen, Director Market Development at Circle K.
Hygiene, health and comfort are the three cornerstones of this innovative Dutch restroom concept, which is now open for customers at Circle K Nordhøj 4, Køge, one of the largest high traffic stations at the South side of Copenhagen.
“We’re excited to take our partnership with Circle K to the next level by expanding into Denmark, following our success in The Netherlands and Sweden. Partnering with Denmark’s number 1 convenience brand reinforces the strength of our concept. We look forward to seeing how Danish customers respond to this new experience,” says Bram Gleichman, co-founder and CCO of ONE HUNDRED restrooms.
ONE HUNDRED restrooms offers visitors services to “Relieve, Refresh, Reload” that turns a toilet visit from a necessary evil into a reviving micro break. The facilities in Køge will include features like interactive mirrors, showers and a health check, besides the well-designed, clean toilet offer.
The company has been active in Scandinavia since 2019 with restroom locations in Stockholm. Due to the balanced mix of design, technology and service ONE HUNDRED restrooms is highly valued by both customers and partners.