ONE HUNDRED LAUNCHES NEW BRAND CAMPAIGN “MOMENTS MATTER”
Today ONE HUNDRED restrooms launches the new brand campaign ‘moments matter’, which links the restroom break with the increasing need of people to take control of their well-being. With this campaign, ONE HUNDRED positions itself as an enabler that encourages people to claim more moments for themselves. The new campaign invites people to make every moment count, giving a new meaning to a toilet break in public spaces: from a moment of stress to a moment of well-being.
The new campaign invites people to make every moment count, giving a new meaning to a toilet break in public spaces: from a moment of stress to a moment of well-being.
“A visit to the toilet is a natural moment that you can use during the day as a reset moment. A microbreak of just 90 seconds in which you breathe consciously or do a simple exercise can already make a big difference in your day. Research also shows that three-quarters of the population are interested in digitally monitoring their own health . New technologies such as interactive mirrors and smart toilets make it possible to turn a toilet visit into a moment of self-care. In the toilet visit of the future, relaxation and lifestyle management come together,” says Marielle Romeijn, co-founder of ONE HUNDRED restrooms.
ONE HUNDRED is a first mover in linking restroom breaks to the future of lifestyle management, by offering smart solutions and services in the field of health and well-being. Since the launch in 2018, the health check and the hydration station have been part of the offer. In recent years, several innovations in the field of well-being have been added. In the coming years, ONE HUNDRED will focus even more on achieving their vision together with new partners.
The scale-up has built a strong brand position over the last 5 years by offering a unique approach to design and architecture that customers associate with clean, safe, relaxing, hygienic washrooms that promote a sense of well-being. The multi award winning design is very well received as “the new standard” in public toilets. ONE HUNDRED is currently active in four countries and has an ambitious growth plan for the coming years.
The ‘moments matter’ campaign will run online and on social channels from today.